Background

“They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
This text was written by TBWAChiatDay art director Craig Tanimoto. The text has been used in tv commercials and printed advertisements for Apple during the period between 1997 and 2002.

Approximately 2% of the population are gifted. Criterion for this is an IQ of 130 or more. The prevailing image of gifted individuals is that they are whizz kids, very successful, always achieve A’s. Gifted individuals are said to be “scary” and to have difficulty in socialising with their environment. The general picture is very much centered on the IQ.

The reality is quite different:

  • 25% know that he / she is gifted
  • 75% do not know they’re gifted and try not to stand out.
  • Only approximately 20% complete an academic education
  • The remaining 80% do not always perform well at school
  • There are many gifted underachievers
  • The keyword is not smarter or better, but:

The keyword is DIFFERENT

  • Gifted individuals learn differently (Top-down)
  • Gifted individuals think differently (Visual-Spatial Thinkers, intuitive)
  • Gifted individuals feel differently (Highly Sensitive, Androgynous)
  • Gifted work from personal inspiration (intrinsic motivation), not from external motivation (extrinsic motivation)

This potent mix of different thinking, learning and feeling is the source of enormous creative power. At least 2% of the Dutch population are unorthodox, have creative ideas and consider new solutions to problems and challenges in everyday life. Especially now that the war for talent has started again, this group is even more valuable! Think also of innovation: if you are looking for people with the ability to think outside-the-box, for gifted people this is their natural state.

Guess what?

  • 75% of these people will not tell anyone their great ideas!
  • The majority of this 75% will leave your company if you don’t challenge them!
  • HR does not recognize them!
  • Companies hire expensive consultants while the creative staff are already on the payroll!

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